SaaS Pricing Calculator
Model your SaaS revenue, churn, and growth projections.
Key SaaS Metrics
- MRR
- Monthly Recurring Revenue
- ARR
- Annual Recurring Revenue (MRR × 12)
- Churn
- % customers who cancel each month
- LTV
- Customer Lifetime Value = ARPU / Churn Rate
LTV = Monthly ARPU / Monthly Churn Rate
FAQs
Common strategies: Value-based pricing (price based on value delivered), competitive pricing (match or undercut competitors), cost-plus pricing (cost × markup). Value-based tends to yield the highest prices and profit margins for SaaS.
Monthly churn of 2–5% is typical for SMB SaaS; 0.5–1% for enterprise. Lower churn = higher LTV. Aim for negative net revenue churn (expansions exceed cancellations) for healthy SaaS growth.