Influencer Marketing ROI Calculator
Measure the return on your influencer marketing investment and campaign performance.
Influencer Tiers
| Tier | Followers | Avg Eng Rate |
|---|---|---|
| Nano | 1K–10K | 5–10% |
| Micro | 10K–100K | 3–6% |
| Mid-tier | 100K–500K | 1.5–3% |
| Macro | 500K–1M | 1–2% |
| Mega | 1M+ | 0.5–1.5% |
FAQs
The average influencer marketing ROI is $5.78 for every $1 spent. Micro-influencers (10K–100K followers) often deliver higher ROI than mega-influencers due to better engagement rates and more targeted audiences.
It varies by follower count: Nano (1K–10K): $10–$100; Micro (10K–100K): $100–$500; Mid-tier (100K–500K): $500–$5,000; Macro (500K–1M): $5,000–$10,000; Mega (1M+): $10,000–$1M+.