Net Promoter Score Calculator
Calculate your NPS from customer survey responses and benchmark your customer loyalty.
How NPS Works
NPS = % Promoters − % Detractors
| Score | Category |
|---|---|
| 9–10 | Promoters |
| 7–8 | Passives |
| 0–6 | Detractors |
Industry avg NPS: SaaS ~35, Banking ~27, Retail ~44
FAQs
NPS measures customer loyalty. Customers rate "How likely are you to recommend us?" 0–10. Promoters (9–10), Passives (7–8), Detractors (0–6). NPS = % Promoters − % Detractors.
NPS ranges from -100 to 100. Above 0 is good, above 20 is great, above 50 is excellent, and above 70 is world-class. Apple and Amazon consistently score 60+. Average NPS varies by industry.