Social Media ROI Calculator
Measure the return on your social media marketing investment.
Key Metrics
ROI = (Revenue − Cost) / Cost × 100
CPM = Cost / Impressions × 1,000
CPC = Cost / Clicks
Platform Benchmarks
| Facebook avg ROI | ~152% |
| Instagram avg ROI | ~186% |
| LinkedIn avg ROI | ~162% |
FAQs
A positive ROI is the baseline. B2C companies typically aim for 200–400%+ ROI on social campaigns. Industry average is around 95% ROI, but this varies hugely by platform, audience, and content quality.
ROI = (Revenue Generated − Cost) / Cost × 100. Challenges include attributing revenue to specific social posts. Use UTM parameters, promo codes, and conversion tracking to link social activity to sales.