Markup and Margin Calculator
Calculate selling price, markup, and profit margin for any product or service.
Markup vs Margin
Markup % = (Price−Cost)/Cost × 100
Margin % = (Price−Cost)/Price × 100
| Markup | Margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |
FAQs
Markup is the percentage added to cost to get selling price: (Price−Cost)/Cost×100. Gross margin is the percentage of selling price that is profit: (Price−Cost)/Price×100. A 50% markup equals a 33.3% margin.
It depends on the industry. Grocery: 2–5%. Retail: 10–20%. Software: 60–80%. Services: 30–50%. Fashion: 40–60%. Compare to industry benchmarks for your sector.