E-commerce Profit Margin Calculator

Calculate your true e-commerce profit margin after all costs and fees.

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Margin Types

Gross Margin
(Revenue − COGS) / Revenue × 100
Operating Margin
(Revenue − COGS − OpEx) / Revenue × 100
Net Margin
After ALL costs and fees
Net Profit = Revenue − All Costs

FAQs

Average e-commerce net margins: 10% is good, 20%+ is excellent. Gross margins of 40–60% are common for branded goods. Amazon sellers average 10–20% net. Shopify stores average 15–20% net before taxes.

Include: COGS (product cost + shipping to you), platform fees (Shopify, Amazon), payment processing (2.9% + $0.30), advertising/marketing, returns, shipping to customer (if not charged), and overhead.