Email Marketing ROI Calculator
Measure the return on your email marketing campaigns — the highest ROI channel in digital marketing.
Email Benchmarks
| Metric | Industry Avg |
|---|---|
| Open Rate | 21–23% |
| Click-Through Rate | 2.6% |
| Click-to-Open Rate | 12–14% |
| Unsubscribe Rate | 0.2–0.5% |
| Average ROI | $36:$1 spent |
FAQs
Email marketing consistently delivers the highest ROI of any digital channel: $36–$42 per $1 spent (3,600–4,200% ROI) on average, according to Litmus and other studies. It's the most cost-effective digital marketing channel.
Industry averages vary by sector. Overall average: 21–23%. High performers: 35–50%+. Subject line, sender reputation, list hygiene, and segmentation heavily influence open rates.