Podcast Advertising Revenue Calculator
Estimate your podcast earnings from sponsorships and advertising.
Podcast Ad Rates
| Ad Type | CPM Range |
|---|---|
| Pre-roll (15–30s) | $15–$30 |
| Mid-roll (60s host-read) | $25–$50 |
| Post-roll | $10–$20 |
| Dynamic insertion | $10–$25 |
Revenue = (Downloads/1000) × CPM × Slots × Episodes
FAQs
Podcast ad rates (CPM) typically range from $15–$50 for host-read ads. A podcast with 10,000 downloads per episode and two ad slots at $25 CPM earns roughly $500 per episode. Top podcasts with 100K+ downloads per episode can earn $50,000+ per episode.
Most direct sponsors want at least 1,000–5,000 downloads per episode. Podcast advertising networks (like Midroll, AdvertiseCast) typically require 5,000–10,000 downloads per episode. Dynamic ad insertion platforms have lower minimums.